Behind the Design: How We Create Adorable and Comfortable Cowgirl Boots

At Wild + Rae, every pair of boots starts with a little bit of magic—imagination, your feedback, and my passion for creating something both stylish and comfortable. When I first started designing boots, my goal was simple: to make the perfect cowgirl boot that little girls could actually run, play, and twirl in without sore feet.

Inspired by Harlow, Created with You

Harlow has always been my biggest inspiration, and as she grows, her ideas shape Wild + Rae in so many ways. But it’s not just about what she loves—we ask you, our amazing community, for input through polls, sneak peeks, and behind-the-scenes looks at our design process. Your feedback helps us create collections that truly reflect what little girls dream of wearing.

What Makes Wild + Rae Boots Special?

💖 Comfort First – Unlike stiff, traditional cowgirl boots, we use memory foam insoles, just like your favorite sneakers, to ensure maximum comfort for little fee. And a soft, flexible sole, so they’re made for play, adventure, and all-day wear. 

✨ Designed for Twirling –Flexible Soles: Unlike traditional stiff boots, our soles are soft and flexible, making running, jumping, and twirling a breeze.

💕 Kid-Friendly Fit: With half-zip sides, our boots are easy to slip on and off, saving time and frustration for busy parents.

👢 Community-Driven Creations – From colors to sparkle levels (because there’s never too much sparkle!), we love getting input from you to design boots your little cowgirls will adore.

More Than Just Boots—A Whole Experience

Our boots aren’t just practical—they’re designed to make a statement! We listen to our Wild + Rae community to create unique styles that you love. From glittering details to vibrant colors, each pair of boots is designed to reflect the playful spirit of childhood.

Wild + Rae is about more than just cute boots—it’s about building confidence, sparking joy, and celebrating girlhood. Every collection is designed with that in mind, from our sparkly dresses to our Tiny Gratitude Club journal that helps little ones embrace positivity.

We can’t wait to show you what’s coming next! Keep an eye on our Instagram @wildandrae to vote on new designs, share your little one’s favorite picks, and be a part of the Wild + Rae journey. 💕