Wild + Rae began when I became “mama” to Harlow Rae. I started designing little pieces just for her; things she could twirl in, feel confident in, and one day pass down. What began as a small creative project quickly grew into a brand rooted in joy, confidence, and girlhood magic.

As Harlow grew, so did her spark and her opinions. I watched her confidence bloom when she loved what she wore, and I saw that same joy reflected in other little girls. That’s when I realized Wild + Rae was something special:

a brand made to help young girls feel bold, beautiful, and uniquely themselves.

What We Believe

Wild + Rae celebrates the bond between mother and daughter, the sparkle in girlhood, and the confidence that grows when a child feels good in what she wears.

It’s not just clothing or boots.

It’s joy. It’s identity. It’s a little piece of magic she gets to carry with her.

Meet The Founder

Hi, I’m Vanessa, mama to Harlow and the heart behind Wild + Rae.

What inspires me most is seeing little girls shine with confidence in our pieces. Every design is created with intention, comfort, and a whole lot of love—rooted in the dream that every girl deserves to feel magical in her own way.

XOXO,
Vanessa & Harlow