Our Story

Welcome to Wild + Rae; a brand rooted in joy, love, and motherhood.

Hey Y'all!

I'm Vanessa, the founder of Wild + Rae! 

Wild + Rae began when I had my daughter, Harlow Rae. I started designing pieces for her, with the idea that these clothes would be cherished and passed down through time. What started as a heartfelt project has grown into something so much more than just a brand. Wild + Rae is now a symbol of joy and confidence, making magical moments for little girls everywhere. Our brand empowers young girls to feel confident and embrace their best selves.

As Harlow grew, so did the brand—along with her opinions on everything! I saw firsthand how confidence could blossom when I gave her a voice in the process and the chance to be happy in what she was wearing. When I saw how much joy other little girls experienced in our designs, I knew Wild + Rae was something truly special. We’re here to spark joy and build confidence in little girls, making sure they feel amazing inside and out.

Our journey took a major turn when I realized there were no comfortable cowgirl boots for Harlow, who wore cowgirl boots every day. In response, I created the first-ever comfortable cowgirl boot, featuring an athletic shoe insole, a soft flexible sole, and the cuteness and style of a cowgirl boot.

Through Wild + Rae, I celebrate the bond between mother and daughter, creating magical moments together and bringing joy to countless young girls.At Wild + Rae, we believe in empowering young girls through what they wear, giving them a chance to express themselves and feel confident. It's not just about the clothes—it's about the magic we create for them.

XOXO,
Vanessa + Harlow