Our Story

Welcome to Wild + Rae; a brand rooted in joy, love, and motherhood.

Hey Y'all!

I'm Vanessa, the founder of Wild + Rae! 

The story of Wild + Rae began with my own mother and me, hand-sewing every single piece. What started as a heartfelt mother-daughter project has grown into something so much more than just a brand. Wild + Rae is now a symbol of joy and confidence, making magical moments for little girls everywhere. Our brand empowers young girls to feel confident and embrace their best selves.

As a single mama to Harlow Rae, who inspires everything I do, I make sure she is a huge part of the design process. This gives her so much confidence in herself. Seeing her designs come to life is amazing! My mission is to make girls feel happy and confident while delivering incredible products.

Our journey took a pivotal turn when I realized there were no comfortable cowgirl boots for Harlow, who wore cowgirl boots every day. In response, I created the first-ever comfortable cowgirl boot, featuring an athletic shoe insole, a soft flexible sole, and the cuteness and style of a cowgirl boot.

Through Wild + Rae, I celebrate the bond between mother and daughter, creating magical moments together and bringing joy to countless young girls.

XOXO

Vanessa + Harlow